Eric Philip | Optimal Web Impressions - website content writing

By Eric P.

📅5th March 2021

Portfolio

About Eric...
—Writer. Computer Engineer. Programmer.

Eric Philip | Optimal Web Impressions - website content writing

I am freelance writer and small business owner helping start-up and midsize brands to get their feet off the ground in content marketing.

With 3+ years of intensive engagement in the content marketing industry, I have honed my skills and developed “the marketer’s language” on many disciplines and forms of writing. Some of my write-ups have been featured on authority sites such as EnterpriseDB, BlueSky IT Partners, and Freelancemom.com.

Bonus: I'm a Computer Engineering specialist and passionate web programmer.


Experience

Codebase Technologies (CBT)

FinTech Content Writer. Full-Time.

Feb 2022 - Present


Codebase Technologies (CBT) is a Global Open API Banking solutions provider that enables banks and financial instituitions (both Conventional and Islamic) as well as the emerging FinTech ecosystem to demystify digital financial services. CBT helps organizations create and deliver innovative and intuitive experiences across customer lifecycle.


With a vision to disrupt traditional banking and financial services through technology, Codebase Technologies now spans 4 continents — and growing!


Featuring its innovative suite of FinTech products, DigibancTM, CBT helps customers unlock the true potential of the next-generation of the digital financial ecosystem and take control of their financial lives.


My roles include:

  • Developing business and technical related content for multiple platforms such as websites, email marketing, product descriptions, videos, blogs, thought leadership, white-papers, e-newsletter, and industry reports.
  • Coordinating with marketing and design teams to illustrate articles.
  • Using search engine optimization (SEO) strategies in writing to maximize the online visibility.
  • Identifying content needs and gaps recommending new topics.
  • Organizing, planning and managing a content calendar with regional marketing teams.
  • Coordinating and implementing feedback and refinements to align with regional marketing teams goals and requirements.
  • Ensuring all-around tone of voice and brand consistency in written content.

  • Fundmore.ai

    Tech Writer. Contract.

    July 2021 - Dec 2021


    FundMore.ai is a Canadian FinTech company that uses an automated underwriting system built using ML and AI to reduce the hectic pre-funding process that mortgage lenders go through.


    Instead of evaluating the credit-worthiness of each customer manually, the platform provides customized analytics to mortgage underwriters so they can save time, cost, energy, and ultimately boost their ROI.


    My role is to create informative blog posts on blockchain, cryptocurrency, FinTech, and how they are radically reinventing the future of Real Estate & Mortgage industries.

    Some of the blog posts I have written focused on:

  • Asset-backed cryptocurrency in real estate and who it related to in the mortgage industry
  • The role of Blockchain in the transition from Traditional Finance (TradFi) and Centralized Finance (CeFi) to Decentralized Finance (DeFi)
  • Smart Contracts for lending and servicing mortgages
  • NFTs in real estate
  • Distributed Ledger Technology in real estate
  • The mortgage life cycle analogy with supply chain management
  • Blockchain in Alternative Mortgage Lending
  • The essence of using public blockchain in tracing data for securitization and secondary mortgage markets
  • And more...

  • AV-AMERICA & AV-CANADA

    Blog Writer. Contract.

    April 2021 - Present


    AV-AMERICA and AV-CANADA are sister Audio-Visual companies that offer event production services in the US and Canada.


    They provide customized, state-of-the-art production services for events ranging from small corporate gatherings to large-scale conventions.


    Examples of such events include trade shows, virtual concerts, and online conferences, just to mention a few.


    My role in this contract is to create informative blog posts on the latest trends and news in the AV world such as hybrid events, virtual reality, and virtual event stage design.


    Some of the blog posts I have written focused on:

  • The essence of investing in virtual background
  • Black Magic ATEM MINI LIVE PHONE review
  • Staging for Events
  • Audio and video production services
  • Bouncing back from social distancing
  • Going back to live events
  • Lighting services in events
  • Talent behind a virtual team
  • Why invest in virtual background
  • And more...

  • Fiverr

    Freelance Writer. Gigs.

    April 2020 - Present


    I assist agencies, companies, and individuals in coming up with stellar content that not only leaves a digital footprint in their brands, but also meets their content marketing goals.


    I serve my clients with sincere diligence so they can see the value of each single buck. Yes, with my heart and soul into it!


    And because a happy client will always more than willing to vouch for a great service, here is what they are saying:


    Eric Philip | Content writing and strategy | Optimal Web Impressions - website content writing

    Upwork

    Freelance Writer. Gigs.

    May 2020 - Present


    I have been writing, editing, and proofing content for companies and small-scale businesses. I research my clients’ competitors so I can craft content that cuts above the noise and gives them a competitive edge.


    Some of my clients include: ligrsystems.com, nerdit.tech, and crebobble.com.


    Here's a sneak peek overview:

    Eric Philip | Freelance writer on Upwork | Optimal Web Impressions - website content writing

    Research Graders

    Content Manager. Project.

    July 2020 - May 2021


    GradeWriters is an Academic Writing Platform—like StudyBay and EssayShark. My role in this contract was to create highly informative, engaging, and SEO-friendly content.


    If you've ever worked in the academic writing space, you definitely understand the stiff competition that exists in the industry. Or maybe you can try searching for "Maths academic assistant" and see what your search engine spits!


    With millions of similar websites offering the same services, you can be sure it requires well-calculated SEO strategies—if at all you want to gain and maintain a reasonable share. So, that was my core focus.


    Right from the landing page copy to the 'Services' section and other pages, the cycle was identical:

  • Keyword research to identify the most relevant ranking words/phrases.
  • Planning content structure to ensure it is in line with the pre-designed website template.
  • Researching and crafting the actual content.
  • Proofing and editing.
  • Submitting to the company's editorial team for reviewing and publishing.

  • It was such a great experience!


    Here's my dashboard:


    Content marketing for customwritingbee.com | Optimal Web Impressions - website content writing

    Custom Writing Bee

    SEO Content Writer. Project.

    Sept 2020 - Mar 2021


    Great writing inspires! It brings immense fulfillment and motivation.


    After a couple of engagements on WriterAccess, this US-based firm approached me and briefed me about their services and the content they were looking for.


    In a nutshell, CustomWritingBee is an academic help platform that connects students with expert tutors.


    At the time they were bringing me on board, they had developed content for the entire website, except for the 'Blog' section.


    They needed about 50 blog posts of 1500 words each, to help boost search engine crawling, indexing, and ranking for specific keywords.


    My SEO competence was challenged yes, but it could only get me better. I added tons of On-Page SEO hacks to my writing toolbox that have been exceptionally useful ever since.


    Through research and generous use of keywords, CustomWritingBee now has a good share in the academic writing industry--thanks to these superb write-ups plus the other On-Page and Off-Page strategies deployed.


    Writer Access

    Website Content Writer. Full-time.

    June 2020 - Dec 2020


    Thus far, WriterAccess has been a great platform to work with companies, corporations, agencies, and individuals across the globe.


    Since most writers on board are top-notch, clients find it easy hiring and receiving exactly what they are looking for.


    Unlike other platforms where writers specialize in a specific niche, WriterAccess is just the perfect place for Freebirds like me.


    I personally love diversity. And writerAccess has been that ideal platform, helping me polish my skill all along.


    Share On Social Media
    Top Image | Optimal Web Impressions - website content writing
    With

    Eric P.

    ©Cloned Developers
    GROW YOUR BLOG

    With High-End Content

    Are you looking for an all-round, reliable, and quality-oriented content writer? I will help you create insightful content that presents you as an authority in your space.