While omnichannel marketing in digital finance has been on the rise in the last couple of years, significant growth has been witnessed since the onset of the pandemic as more people switch to digital channels to manage their transactions and bank conveniently. Over a span of two years (2020-2021), customers using FinTech increased from 58% to 88%, and these metrics have continued...

To stay competitive in today’s business environment, companies need a reliable way to engage with their customers closely and effectively. While chatbots and other marketing automation tools have been helpful in select domains, “being there in the moment” can be a huge brand differentiator. A study by Forrester shows that 44% of online customers love to engage with live customer...

As a business owner or leader in your organization, you've probably heard the term direct marketing automation floating around. What does it mean? And how can you use it to improve your marketing performance across the customer lifecycle while vastly improving loyalty and lifetime value? The eCommerce industry is evolving fast, competition is increasing, and the need of the hour is for business owners to...

Executing an effective email marketing campaign requires a well-defined course of action for it to actually materialize. Most marketers, unfortunately, assume the first email should drive results even when statistics show that 60% of customers say "NO" four times before saying "YES". That alone presents a challenge, not to mention the work involved in ensuring that subsequent follow-up emails are...

With over 4 billion daily email users, email marketing has proven to be a real gold mine for many businesses – both digital and in-store, as statistics show that for every $1 spent on email marketing campaigns, businesses generate up to a $42 ROI. Apart from its cost-effectiveness, 85% of businesses use it as part of their customer acquisition strategies, while 74% report to increase their customer retention metrics, according to a recent study.

Customer retention should be the most fundamental goal of any business. Converting leads to clients can be challenging, but your efforts will definitely pay off if you focus on what matters most – customer retention, as loyal customers are always happy to come back and recommend products or services they love. Unfortunately, only 18% of companies...